Mizuno has recently launched their Mezamashii Run Project, which is designed to provide a "more euphoric running experience." The concept is simple: apply for an invitation, and upon acceptance, you'll be entered to win weekly giveaways, including shoes and access to exclusive events. As the initiative is still in its early stages, competition for one of the select invitations is relatively low, so your chances of getting it are good!
Mezamashii means "eye-opening" or "brilliant" in Japanese, and that's what Mizuno is hoping to give its customers - a more brilliant run.
To apply for your invitation to the Mezamashii Run Project, click on the link.
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2 days ago